THE FOURTH INDUSTRIAL REVOLUTION AND STRATEGIC PLANNING IN SMES IN CAMPECHE: A CASE STUDY

• DOI: https://doi.org/10.22533/at.ed.2165122521112

• Palavras-chave: Fourth Industrial Revolution, Industry 4.0, Strategic Planning, MSMEs.

• Keywords: Fourth Industrial Revolution, Industry 4.0, Strategic Planning, MSMEs.

• Abstract: The objective of this research is to analyze the impact of the Fourth Industrial Revolution on the strategic planning of MSMEs in Campeche. To this end, a comprehensive literature review was conducted to identify key concepts, theories, and models related to Industry 4.0 and strategic planning, assessing how the adoption of advanced technologies can improve operational efficiency and decision-making in these types of companies. The study employs a descriptive, exploratory, documentary, and qualitative approach, recognizing the existence of multiple realities that vary in form and content. The results show that the integration of Industry 4.0 technologies into strategic planning contributes to optimizing resource allocation, increasing operational efficiency, and strengthening the competitiveness of MSMEs in Campeche. However, resistance to change and limited technological training are critical barriers that must be overcome through ongoing training programs and strengthening institutional support.