The commercialization of ornamental plants in containers in the south of the State of Mexico

• DOI: https://doi.org/10.22533/at.ed.2164172419087

• Palavras-chave: Ornamental plants, marketing, marketing margins.

• Keywords: Ornamental plants, marketing, marketing margins.

• Abstract:

  The present study analyzes the marketing process of ornamental flowers in packaging or containers, in the municipality of Tejupilco, south of the State of Mexico and the economic impact that this activity generates among the main participating agents; The reference year of the research was 2021; The study was based on the most commercialized species in the region, the rose (Rosa sp.) and the Mexican tulip (Hibiscus rosa-sinensis). The main marketing channels that the plants follow from their exit from the greenhouse to their arrival at the final consumer were identified and the resulting marketing margins throughout the process were calculated at current prices. The traditional marketing channel used to take ornamental plants from the greenhouse to the final consumer was direct sales from the producer to wholesale intermediaries, from the latter to retailers and the final consumer. The participation of producers in the final price of roses was on average 60.47% and 66.35% in tulips; The collectors participated with 29.07% and 17.92% for roses and tulips respectively. The average total marketing margin for roses was 10.58 $/plant, of which the collectors achieved the highest average margin with 8.65 $/plant, while for tulips the total marketing margin was 8.24 $/plant, being awarded the higher margin for collectors with $4.65/plant.