INTERNATIONAL BUSINESS FROM AN EMPATHIC PERSPECTIVE

• DOI: 10.22533/at.ed.5582109121

• Palavras-chave: Market. Globalization. Pandemic. Empathy.

• Keywords: Market. Globalization. Pandemic. Empathy

• Abstract:

  The promotion of reflection regarding international business with an empathetic perspective was the object of this theme. Understand the evolution of business, having as premises the milestones of globalization and the pandemic outbreak, essential for the consolidation of the new normal. Globalization and its effect on the opening of borders. The pandemic reverberating with human valorization. A restructuring that sought not only to gain more market share beyond lands and seas, but to actually understand how this desired consumption structure behaves, thinks and reacts. It's going a little deeper and looking at the needs of each country while taking into account its cultural peculiarities and its identity. It is taking the opposite path by allowing oneself to mold the product or service offered according to the expectations and aspirations of each national. Finally, it is to bring empathy, previously seen as a subjective and therapeutic element, to the business world as a basic premise for any negotiation, especially at an international level.

• Número de páginas: 13