Innovation for Sustainable Water Management. Case Study, Guanajuato City Potable Water and Sewerage System

• DOI: https://doi.org/10.22533/at.ed.216562512034

• Palavras-chave: '

• Keywords: innovation process, water culture, challenge identification, idea generation

• Abstract: Purpose This study aims to analyze and enhance the innovation process within the potable water and sewerage system of Guanajuato City, focusing on improving efficiency and sustainability. The research identifies key operational challenges and explores solutions to foster a water-conscious culture and optimize resource consumption. Design/Methodology/Approach A mixed-method research approach was employed, integrating both documentary and field research. The study utilized qualitative tools such as the CANVAS model, empathy mapping, and SWOT analysis to diagnose organizational challenges. Open innovation workshops were conducted with various stakeholders, including municipal authorities, civil society, and experts, leading to the generation of over 300 ideas to address water sustainability concerns. The study followed a three-phase methodology: contextualization-research-comprehension, definition-idea generation, and development-materialization. Findings The research identified two critical challenges: the need for a strong water culture and improved consumption efficiency. The participatory approach facilitated the generation of innovative solutions, resulting in the development of awareness campaigns and strategic projects. A key initiative, "Awareness for the Care and Better Use of Water," successfully engaged municipal employees and policymakers in sustainable water practices, demonstrating a positive shift in attitudes and behaviors. Conclusion The study highlights that sustainable water management requires more than infrastructure improvements it demands behavioral change and community involvement. The findings emphasize that innovation-driven solutions, when supported by citizen engagement and institutional commitment, can significantly enhance water conservation efforts. Practical Implications The research provides a replicable model for municipalities and policymakers to integrate innovation into water management strategies. By fostering a culture of responsible water use and implementing structured awareness campaigns, similar approaches can be adopted in other regions facing water sustainability challenges. The study underscores the importance of collaboration between public institutions, civil society, and experts in shaping effective water management policies.