Impact of Globalization on the Business Environment

• DOI: >

• Palavras-chave: Globalization, Environment, Business, Innovation, and Competitiveness.

• Keywords: Globalization, Environment, Business, Innovation, and Competitiveness.

• Abstract:

  This article analyzes the impacts of globalization on the business environment. Its specific objectives are, first, to identify the main impacts generated by globalization; second, to describe its manifestations in business processes, such as competitiveness, innovation, and adaptation to global changes; and, finally, to understand how these impacts affect companies of different sizes and sectors. The central question of the research is to understand the extent to which the impact of globalization can affect the business environment. The study used a qualitative approach, with interpretive research and bibliographic and documentary techniques based on secondary sources, including books, articles, reports, and historical documents on economic policies and trade agreements. This method allowed for an understanding of the dynamics of globalization and its practical implications in the business environment. Success stories, such as Starbucks, Apple, and Zara, show that cultural adaptation, global supply chain management, and innovation are fundamental, while failures, such as Walmart in Germany and Nokia, highlight the importance of solid structures and robust strategies to deal with international complexity. Although it favors large multinationals, globalization poses challenges for smaller companies, exposing them to economic, political, and ethical risks. Thus, companies need to balance opportunities and threats by developing strategies to ensure sustainability in an increasingly competitive global market.