CORPORATE GOVERNANCE IN BUSINESS CONSUMER RELATIONS AND CUSTOMERS' OVER-INDEBTEDNESS. THE R2 ROPE AND THE EXISTENTIAL MINIMUM

• DOI: 10.22533/at.ed.2163152304071

• Palavras-chave: consumer relations; over-indebtedness; existential minimum; governance by heart.

• Keywords: consumer relations; over-indebtedness; existential minimum; governance by heart.

• Abstract:

  The theme of this study is focused on consumer relations involving over-indebtedness. Objective: to analyze general aspects of the over-indebtedness law, the impacts of the existential minimum on consumers' lives and the effects on the relationships between companies and their customers. Methodology: bibliographical and documentary research, inductive method and applied nature. Results: Over-indebtedness is a phenomenon that needs effective awareness and responsibility actions so that people learn to deal with money, its monetary value, its material cost and the immaterial value it translates into consumer relations. Conclusion: In order to obtain beneficial results for consumers and companies, the responsibility for overcoming over-indebtedness must involve the consumer, the State, companies and Brazilian society in its entirety, observing principles that guide consumer relations.