Evoé Pernambuco: the power of the popular carnival party for the reaffirmation of being based on folk communication

• DOI: 10.22533/at.ed.2162262213122

• Palavras-chave: folk communication; popular culture; art; carnival; opinion leader.

• Keywords: folk communication; popular culture; art; carnival; opinion leader.

• Abstract:

  In this work, the processes of reaffirmation of being were investigated through communicational studies in the context of street carnival in Recife and Olinda. This is an exploratory research of qualitative methods. The theoretical contribution was built from bibliographical studies on the cultural consumer and popular culture with the support of authors such as Patricia Martin and Luis de Sá Martino. In addition to studies on the history of the secular party with a main contribution from the research of Leonardo Dantas from Pernambuco, contents that were interspersed with the theory of folk communication, disseminated by Luiz Beltrão, whose thesis was the guide for the construction of this work. The results point to the notion that despite the attempt to commodify the party, the people retain their intelligence from popular communication.