Case study on the application of the "Living Study" method in the development and feasibility research of tourism products to increase the income of a rural entrepreneur in Salesópolis

• DOI: https://doi.org/10.22533/at.ed.1594832406095

• Palavras-chave: Active methodologies; Live study; Agro-tourism; Target public research; Tourism product

• Keywords: Active methodologies; Live study; Agro-tourism; Target public research; Tourism product

• Abstract:

  The evolution of new generations and the heterogeneity of individuals require educators to be willing to constantly improve the method they use with a versatile attitude. This is why the Live Study method, proposed by the teacher, involves applied research by students with the job market. She therefore proposed to present a study carried out in the Agrotourism subject in partnership with a rural entrepreneur from Salesópolis and students from the Agribusiness course at Fatec Mogi das Cruzes, which was later improved for presentation as a graduation paper. The methodology proposed throughout the semester included workshops, classroom dynamics and individual delivery stages, corresponding to the construction of the final work so that all members participated in the process, were guided and evaluated by the stages carried out. At the end of the semester, they presented their work as a group, handing in a printed file to the teacher and a copy to the producer who was the subject of the study. Every end of semester the students are invited to give their opinions on the method used in the subject and over the years their suggestions have been implemented so that the subject has increasingly achieved its fundamental role in developing students' skills. In this way, the students' research proposed carrying out a financial feasibility study into setting up rural tourism at Sítio Chácara das Flores in Salesópolis. The methodology used included a literature review, Swot analysis, the development of tourism products, target audience research and cost analysis. Based on this study, the results obtained determined that it is feasible to implement the tourism product on the property studied, with a return on investment from the first month of operation, with a break-even point of 13 days. This interaction between the students and the job market has borne fruit over the years.