ESTRATÉGIAS PARA FORTALECER O TRABALHO EM GRUPO E MELHORAR OS SERVIÇOS: UMA ANÁLISE DA FWD, LDA

• DOI: https://doi.org/10.22533/at.ed.81511225110813

• Palavras-chave: comunicação, gestão, liderança, poder, organizações.

• Keywords: communication, leadership, management, organizations, power.

• Abstract: This study explores the relationship between leadership, communication, and power dynamics, with the general objective of understanding how these factors can enhance organizational management. Specific objectives include identifying suitable leadership styles, describing strategies that foster collaboration, and illustrating power dynamics in collective performance. The methodology employed was bibliographic research, analyzing relevant authors. Results emphasize the effectiveness of situational and transformational leadership in promoting collaboration and innovation, as well as the importance of communication strategies such as regular meetings and internal channels. It is concluded that adaptive leadership, efficient communication, and balanced use of power are critical for organizational success. It is recommended that FWD, Lda. invest in interpersonal skills training and implement effective communication practices to strengthen a culture of trust and collaboration.