Enchantment as visitor motivator in ecosystem entrepreneurship: The case of rural Vouzela

• DOI: 10.22533/at.ed.2163142316062

• Palavras-chave: -

• Keywords: -

• Abstract:

  Our entrepreneurship and citizenship project aims to better delineate the hospitality and
  tourism riches of the Municipality of Vouzela by taking advantage of its endogenous
  resources in line with sustainable tourism.  Using enchantment as a unifying theme, we built
  a system for consumer feedback that is immediate as well as comprehensive. This resulted
  in a system that is complete and that is seen as relevant locally, and which will guide
  bringing international status to Vouzela. As data gathering continues decision makers will
  increasingly rely on the system to learn which features and provisions benefit Vouzela most.