UNIVERSITY ENTREPRENEURSHIP: applying the 2030 agenda in the corporate environment

• DOI: https://doi.org/10.22533/at.ed.2164222430105

• Palavras-chave: University entrepreneurship. Agenda 2030. Sustainable Development Goals.

• Keywords: University entrepreneurship. Agenda 2030. Sustainable Development Goals.

• Abstract:

  The article discusses the evolution of university models from the University of Bologna to contemporary models, emphasizing the need for universities to adapt to rapid social and economic changes. In this context, entrepreneurial universities are seeking to break paradigms, creating values and redefining the role of higher education institutions. This redefinition goes beyond teaching to address social issues, including sustainability. The Business Administration course at Faculdade de São Bernardo do Campo (FASB) implemented a multidisciplinary approach for first-year students, focusing on entrepreneurship and the Sustainable Development Goals. The research, entitled "Developing Startups for the Future," used business games to simulate organizational reality, allowing students to experience decision-making and its consequences. The FASB startups demonstrated entrepreneurial skills, applying the principles of the 2030 Agenda and proving that academic research can meet society's needs. The experience provided a simulated environment for developing creativity and innovation, in line with current needs.