EMOTIONAL DESIGN AND PERCEIVED VISUAL QUALITY IN THE AFFECTIVE ASSESSMENT OF TOYS INTENDED FOR 9-MONTH-OLD CHILDREN

• DOI: 10.22533/at.ed.558292208045

• Palavras-chave: children's toys, emotional design, perceived quality, multiple rating system

• Keywords: children's toys, emotional design, perceived quality, multiple rating system

• Abstract:

  This article aims to investigate the perceived visual quality of toys intended for 9-month-old children. Therefore, an exploratory research was carried out with 20 mothers using 9 photographs of toys developed by the fisher-price company for this age group. These toys were organized using the multiple classification system according to the interrelationship of different levels of contrast and complexity. Despite the small number of subjects analyzed, the results obtained outline important characteristics in relation to the confirmation to a certain extent of what the theory about affective evaluation defends, providing potentially interesting evidence for the study of the theory and its contribution to product design. In addition to offering theoretical discussions about the relationship between studies on emotional design and theories addressed by the field of perceived visual quality.

• Número de páginas: 11