The degree of Market Orientation of the Teacher in the Economic-Administrative Area of the Autonomous University of Nayarit

• DOI: 10.22533/at.ed.2163142316068

• Palavras-chave: Market Orientation, Higher Education Institutions (IES) and Teacher.

• Keywords: Market Orientation, Higher Education Institutions (IES) and Teacher.

• Abstract:

  The objective of this research is to analyze the degree of Market Orientation (OM) of teachers in the economic-administrative area of `` Universidad Autónoma de Nayarit``. The OM proposed in this research is based on the behavioral perspective, this work projects the constitutive actions of market orientation (generation of information, dissemination and response) from the perspective of the teacher, and applies a measurement index to the context of the Institution. of Higher Education with data from a survey. The results obtained are consistent with the results presented in the literature and confirm that the teacher exhibits OM behavior.