EGD5 – Design Management Scale: a tool to measure the level of maturity within corporate organizations

• DOI: 10.22533/at.ed.216362313035

• Palavras-chave: Design Management; Business; Strategic.

• Keywords: Design Management; Business; Strategic.

• Abstract:

  This article aims to present a tool that was developed to measure the level of maturity, understanding and use of Design within corporate organizations in a practical, fast and simple way. The proposed tool was based on several methodologies and studies produced by scholars and researchers of Design Management around the planet with its innumerable realities and characteristics. In early 2022, the tool (EGD5)1 was put into practice (research in progress) with the agricultural machinery industries in the State of São Paulo associated with CSMIA / ABIMAQ - Sectorial Chamber of Agricultural Machines and Implements / Brazilian Association of Machinery Industry and Equipment. Due to the COVID-19 pandemic, the research that would be carried out through interviews, took a different direction and the solution found was to idealize the tool to apply the research, streamlining the collection and measurement of data.