CREATIVE ECONOMY IN THE AMAZON AS A STRATEGY FOR ENDOGENOUS REGIONAL DEVELOPMENT

• DOI: 10.22533/at.ed.2163262303108

• Palavras-chave: Creative economy. Amazon. Endogenous Regional Development. Social Innovation.

• Keywords: Creative economy. Amazon. Endogenous Regional Development. Social Innovation.

• Abstract:

  The Creative Economy established a milestone on the world stage from the year 2000 onwards, being considered the economic model of the 21st century with the potential to contribute to promoting regional development in vulnerable regions. To this end, we aim to demonstrate that the Creative Economy can be an effective tool to leverage endogenous regional development in AM through social innovation. Regarding methodological aspects, this work is qualitative in nature, with bibliographic and documentary sources, an observational method with a descriptive and explanatory approach and content analysis. In the analysis at a national level, the Amazonian creative industry stood out in the opening of companies and in the number of creative establishments (2017 to 2020), consolidating the state as a hub for regional creative production. The information technology (ICT) segment showed growth of 62% resulting from technology generated by companies located in the Manaus Industrial Complex. In order for the Creative Economy to induce endogenous regional development, human capital, intellectual capital, creativity, innovation, development as well as social innovation must continue in a cooperative manner and in a process of constant development based on governance and strategic action of local social actors with the aim of achieving a sustainable and inclusive social transformation process benefiting the inhabitants of municipalities in the interior of Amazonas.