Creative Economy: Challenges related to entrepreneurship and culture that must be overcome in postpandy times

• DOI: 10.22533/at.ed.558322222127

• Palavras-chave: culture, challenge, economy, entrepreneurship, pandemic.

• Keywords: culture, challenge, economy, entrepreneurship, pandemic.

• Abstract:

  The pandemic caused by coronavirus has provided negative impacts around the world. There are more than 4.3 million deaths, a problem that demonstrates resilience in the face of combat fronts created by public, private and governments. In Brazil, Covid-19 pandemic impacted the economy, as in closing thousands of companies, and the pandemic responsible for changing the profile of the local entrepreneur. It is also noticeable the devastating effect of the pandemic on the Brazilian socioeconomic scenario, and one of the sectors that suffered the most from restrictive measures was that of the creative industry, since in April 2020, only 37% of the segment companies were operating, almost Ten months later, 53% were reopened. Aiming to analyze the way sector behaves to resist the crisis, understand the behavior of entrepreneurs, to verify how the creative industry was impacted and, analyzing the importance of the impact of COVID-19 in the segment, the exploratory, bibliographic, documentary research was adopted. and explanatory. As main results already consolidated, it was noted that several professionals in this area have moved to resist the crisis, and there is much information on the segments of this industry with significant success in the face of the situation that still moves to the end.