From NLP to Neuroleadership: Science-based Neuroleadership for the Development of Leaders and Teams

• DOI: https://doi.org/10.22533/at.ed.1594982408111

• Palavras-chave: Neuroleadership, Neuroscience, Leadership, Neurolinguistic Programming (NLP), Emotional Intelligence, Neurobusiness, Neuromarketing, Neurosales.

• Keywords: Neuroleadership, Neuroscience, Leadership, Neurolinguistic Programming (NLP), Emotional Intelligence, Neurobusiness, Neuromarketing, Neurosales.

• Abstract:

  This article presents Neuroleadership, an innovative approach that integrates neuroscience, cognitive-behavioral psychology and elements of NLP to develop high-performance leaders and teams. Neuroscience provides the scientific basis for understanding brain function and how it influences human behavior in the workplace. Based on this knowledge, strategies and techniques are proposed to optimize decision-making, people management, communication and problem-solving, with the aim of creating healthier, more productive and innovative work environments. The article also explores the application of neuroscience in areas such as neuromarketing and neuro-sales, demonstrating the potential of this approach to optimize various areas of business.