Touristic destinations When your Competitiveness depends on Knowledge Yucatan Case, Mexico

• DOI: 10.22533/at.ed.21621622290810

• Palavras-chave: Tourism, knowledge, training, competitiveness.

• Keywords: Tourism, knowledge, training, competitiveness.

• Abstract:

  Tourism, being related to the goods and services demanded by tourists, is considered a transversal activity in the economy of a territory. Its importance lies in its ability to generate and spread economic growth in destinations, through the consumption of tourists and because it is an activity with a high capacity to generate jobs, foreign exchange and investment.

  The tourism sector requires an information and knowledge base, whose solidity depends on how truthful, timely, systematized and sufficient this base is, without which, the decisions and actions of all the participants in tourism - social, public and private - They can be counterproductive for the sustainability of the entire sector and reduce the benefits for the communities in which it occurs.

  The State of Yucatan has great tourism potential due to its geographical position, its natural resources and its cultural heritage, but it has not been fully exploited due to the fact that tourism promotion campaigns have not been properly oriented. The tourist products have not been enough for the tourist and the market segments that could be more successful for the State are not yet defined, on the other hand, the lack of training according to the specific needs of the destination, of updated information and the The absence of consistent methodologies for the collection and generation of reliable information are major obstacles in the promotion, development and competitiveness of tourist destinations in the State and throughout Mexico.

  The development of markets, products and promotional campaigns need to be supported by reliable and timely data for decision-making and actions in tourism development, the competitiveness of destinations requires training programs appropriate to their specific needs, this document condenses the activities carried out for the creation of a tourism training program for a specific type of destination, such as the town of Celestún, Yucatán.

• Número de páginas: 14