Misinformation and unique narratives about menopause and andropause in infographic discourse

• DOI: https://doi.org/10.22533/at.ed.2165112519083

• Palavras-chave: Digital health, visual narrative, misinformation, social media, gender stereotypes.

• Keywords: Digital health, visual narrative, misinformation, social media, gender stereotypes.

• Abstract:

  This paper presents the research progress of a review of 50 public infographics circulating in digital media on menopause and andropause. The analysis incorporates a health communication perspective that posits that health and disease processes cannot be conceived without their social determinants (Romero and Sánchez, 2010: Petracci, 2012) and must therefore be understood as culturally mediated phenomena. The content analysis is designed based on Smiciklas' (2012) notion of visual narrative, which proposes that, in order to construct meaning for the public, the graphic elements used in an infographic must be organized in a logical, sequential, and pedagogical manner. From both perspectives, it is identified how the production of meaning (Yañes, 2007) of these hormonal processes is accompanied by gender stereotypes and biologistic discourses and, ultimately, perspectives that do not break with these patterns of social construction of knowledge, let alone with multidisciplinary information for improving people's quality of life.