Critique of the neoclassical concept of utility from the perspective of economic neuroscience"
Unlike the rational and normative approach of microeconomic theory, neuroscience takes a descriptive and positive approach, studying how decisions are made at the brain level. This approach allows for the development of more realistic models that incorporate the complexity of human decision-making processes. The analytical objective of this work is to contrast the neoclassical concept of utility from a neuroeconomic point of view, that is, it seeks to place utility within the research perspective offered by neuroscience to demonstrate that human behavior goes beyond consumer maximization.
Critique of the neoclassical concept of utility from the perspective of economic neuroscience"
-
DOI: https://doi.org/10.22533/at.ed.5585132516123
-
Palavras-chave: utility, neoclassical, economic agents, preferences, neuroscience.
-
Keywords: utility, neoclassical, economic agents, preferences, neuroscience.
-
Abstract:
Unlike the rational and normative approach of microeconomic theory, neuroscience takes a descriptive and positive approach, studying how decisions are made at the brain level. This approach allows for the development of more realistic models that incorporate the complexity of human decision-making processes. The analytical objective of this work is to contrast the neoclassical concept of utility from a neuroeconomic point of view, that is, it seeks to place utility within the research perspective offered by neuroscience to demonstrate that human behavior goes beyond consumer maximization.
- Marco Antonio Piña S.
- Montserrat Piña Cárdenas
- Fermín Leonel Reyes
- Leonardo Pérez Victorino
