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CONSULTANCY AND ADVISORY IN PUBLIC MANAGEMENT: A CASE STUDY OF THE INSERTION OF HONEY IN SCHOOL MEALS IN THE MUNICIPALITY OF SÃO JOÃO DA PONTE/MG

The objective of this article is to verify if the consultancy and assistance in public management has positive impacts on the inclusion of honey in school meals in the municipality of São João da Ponte/MG, in the light of the Brazilian School Feeding Program (PAE). From the methodological point of view, a case study was used with qualitative techniques for collecting and analyzing data and secondary information. The results reveal that, in the face of the complex Brazilian food and nutritional scenario, the provision of service, by Norte Consultoria to São João da Ponte City Hall, positively influences the approximation of consumers and producers at the local level. There was also a change in the level of consumption, in reverence for the acceptance of healthier foods. A revitalization with new market aspects for family farming and the promotion of production practices considered less harmful to the environment.

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CONSULTANCY AND ADVISORY IN PUBLIC MANAGEMENT: A CASE STUDY OF THE INSERTION OF HONEY IN SCHOOL MEALS IN THE MUNICIPALITY OF SÃO JOÃO DA PONTE/MG

  • DOI: 10.22533/at.ed.2162172209095

  • Palavras-chave: Public administration. Public Governance. School Feeding Program. Pandemic. family farming.

  • Keywords: Public administration. Public Governance. School Feeding Program. Pandemic. family farming.

  • Abstract:

    The objective of this article is to verify if the consultancy and assistance in public management has positive impacts on the inclusion of honey in school meals in the municipality of São João da Ponte/MG, in the light of the Brazilian School Feeding Program (PAE). From the methodological point of view, a case study was used with qualitative techniques for collecting and analyzing data and secondary information. The results reveal that, in the face of the complex Brazilian food and nutritional scenario, the provision of service, by Norte Consultoria to São João da Ponte City Hall, positively influences the approximation of consumers and producers at the local level. There was also a change in the level of consumption, in reverence for the acceptance of healthier foods. A revitalization with new market aspects for family farming and the promotion of production practices considered less harmful to the environment.

  • Fernanda Alves Cangerana Pereira
  • LEONARDO SANTOS RODRIGUES
  • EDUARDO GIAROLA
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