ORGANIZATIONS' KNOWLEDGE OF THE WATER SCARCITY PROBLEM

• DOI: https://doi.org/10.22533/at.ed.2164242426119

• Palavras-chave: Awareness, non-renewable resource, water care.

• Keywords: Awareness, non-renewable resource, water care.

• Abstract:

  Water is an essential resource for both society and companies, since many of the activities that determine their subsistence and development depend on it. Due to the importance of this resource for companies, it is of interest for organizations to design strategies for the adequate use, management and care of water; however, for the design, it is necessary to start with a diagnosis of the level of knowledge that companies have about the problem of scarcity, causes and consequences and the current frequency with which they are aware of the global problem faced by this natural resource, which leads to the convenience of this research, whose purpose is to determine the level of knowledge of companies about the problem of water scarcity and the existence of a relationship with the frequency with which they are aware of this problem. The research has a descriptive method and combines qualitative and quantitative elements since it studies a phenomenon susceptible to quantification; it is correlational, because it examines the relationship between variables, and transversal since it is carried out in a determined period of time and in a specific population; The interview technique was used for the study, for which a questionnaire was designed as a measuring instrument directed to a sample of members of the companies in the area within the state of Veracruz, Mexico, from which data were collected and analyzed to achieve the established objectives, answer the research question and evaluate the hypothesis.