COMMUNICATION FOR WOMEN'S RIGHTS IN THE CORPORATE ENVIRONMENT
The debate on the social role of business organizations has grown more and more, including commitments to guaranteeing human rights, especially women's rights. Among the initiatives implemented in corporate environments to promote such guarantees are those aimed at raising the awareness of employees. And an example of this initiative are the campaigns, used by the then Petrobras Distribuidora to spread awareness about some situations of violence suffered by women in corporate daily life.
COMMUNICATION FOR WOMEN'S RIGHTS IN THE CORPORATE ENVIRONMENT
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DOI: 10.22533/at.ed.2162232207113
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Palavras-chave: Comunication. Rights. Women.
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Keywords: Comunication. Rights. Women.
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Abstract:
The debate on the social role of business organizations has grown more and more, including commitments to guaranteeing human rights, especially women's rights. Among the initiatives implemented in corporate environments to promote such guarantees are those aimed at raising the awareness of employees. And an example of this initiative are the campaigns, used by the then Petrobras Distribuidora to spread awareness about some situations of violence suffered by women in corporate daily life.
- Janaina Nolasco Gama
