CASE STUDY ON EXPERIENCE MARKETING OF QUINTA DO OLIVARDO RESTAURANT IN THE EVENT: PISA DA UVA

• DOI: 10.22533/at.ed.2162132219072

• Palavras-chave: Pesquisa qualitativa; Marketing de experiência; São Roque; Quinta do Olivardo; Pisa da Uva.

• Keywords: Pesquisa qualitativa; Marketing de experiência; São Roque; Quinta do Olivardo; Pisa da Uva.

• Abstract:

  This article aims to study experience marketing at the restaurant Quinta do Olivardo Placeizado in the Tourist Resort of São Roque, in the interior of São Paulo. This article uses Kotler as a theoretical framework in order to investigate experience marketing, where an emotional bond is created to promote itself. It addresses the history of the city of São Roque, the Wine route and Olivardo Saqui, which gave rise to the establishment, for a better complement of information. It also uses the Gofind website as a basis, which will be used for the strategy of benefiting the five senses to create a memorable experience, in addition to the application of the TripAdvisor evaluation platform to consider the Comments made by consumers who had experience at the restaurant, dividing the Comments into excellent, fair and awful. Under strategy, still of experience marketing, and neuromarketing, according to Rafael D'Andrea, who promotes unforgettable experience as planning, using the five levels observed by our brain to connect the customer to the point of sale.

• Número de páginas: 27