BUSINESS INTELLIGENCE: AN INSTRUMENT TO SUPPORT CONTROLLERSHIP WITH AN EMPHASIS ON ARTIFICIAL INTELLIGENCE

• DOI: https://doi.org/10.22533/at.ed.2165425200210

• Palavras-chave: Business Intelligence. Artificial Intelligence. Controllership. Financial Management. Data Analysis.

• Keywords: Business Intelligence. Artificial Intelligence. Controllership. Financial Management. Data Analysis.

• Abstract:

  Business Intelligence (BI) is a set of tools, technologies and practices that enable companies to collect, analyze and transform data into valuable information for strategic decision-making. In recent years, the integration of Artificial Intelligence (AI) into BI has transformed the way companies deal with large volumes of data. AI offers advanced algorithms that can identify hidden patterns, predict trends and automate processes, providing even deeper and faster analysis. In an increasingly dynamic and competitive scenario, companies need to adapt quickly to market changes and make decisions based on real-time data. The aim of this paper is to explore the application of Business Intelligence as an instrument to support controllership, with an emphasis on the integration of Artificial Intelligence. The conclusion is that the application of BI, combined with Artificial Intelligence (AI), is an essential strategy for digital transformation in the controllership of organizations. The analysis of financial and operational data provided by BI allows for a clearer and more detailed view of organizational performance, facilitating more assertive strategic decision-making. With the integration of AI, the ability to predict scenarios and identify patterns increases, making decision-making processes even faster and more accurate, which has a direct impact on companies' efficiency and competitiveness.