BUSINESS CITIZENSHIP VERSUS PROFIT MAXIMIZATION: A HUMANISTIC ANALYSIS OF BUSINESS PERFORMANCE IN FRONT OF CONTEMPORARY CAPITALISM

• DOI: 10.22533/at.ed.216222230013

• Palavras-chave: Corporate citizenship; social promotion; fundamental rights; cognitive capitalism; humanism.

• Keywords: Corporate citizenship; social promotion; fundamental rights; cognitive capitalism; humanism.

• Abstract:

  This article aims to demonstrate that the concept of corporate citizenship has ceased to be a mere expression of compliance with current legislation to encompass a true set of relevant organizational practices, such as the so-called compliance, in its various aspects, until the adoption of a corporate policy of investment in the promotion of the human being, as an element inserted in the relevant context of the entire chain of stakeholders. The deductive method was used, contrasting the rational and logical analysis of Brazilian and foreign norms and the stir now under debate. Through exploratory bibliographic research, the intention is to demonstrate the importance of corporate citizenship as a mechanism that promotes social promotion. The conclusion of the analysis shows that, even inserted in the powerful context of cognitive capitalism, business activities with a humanistic profile continue to be an essential agent that fosters justice and universal brotherhood.

• Número de páginas: 16