TRADITIONAL DRINK “CHICHA” OF THE M E ´PH AA CULTURE AS A TOURISM PRODUCT OF THE COMMUNITY OF MALINALTEPEC, GUERRERO, MEXICO
La Chicha es una bebida tradicional de la comunidad de Malinaltepec,
elaborada a base de maíz fermentado, la cual es de sabor agridulce, de color
café claro, producida una vez al año, considerada alcohólica y apreciada por
los productores los cuales en su mayoría son de la tercera edad, lo que
demuestra indiferencia por parte de las generaciones jóvenes a pesar de ser
una bebida que forma parte de sus tradiciones; la presente investigación busca
evaluar el nivel de aceptación que tiene dicha bebida entre los turistas que
arriban en las tres localidades de estudio, así como incorporar la bebida como
un producto turístico, es decir la Chicha será ofertada a turistas y personas que
deseen degustar el exquisito sabor de la bebida, para ello se hizo uso de la
investigación descriptiva y un muestreo por bola de nieve, juicio y por cuotas.
Para ello se identificaron tres puntos de muestreo donde se aplicaron las
encuestas, dichos puntos son los siguientes: Malinaltepec porque ahí se
prepara la bebida y sobre todo porque en su fiesta patronal del primer viernes
de cuaresma es visitado por turistas, Xalpatláhuac debido a la visita turística
que tiene el Santo Patrono y además por la afluencia de turistas nacionales y
extranjeros, y Marquelia por el alto índice de turistas que recibe cada periodo
vacacional en las playas de dicha ciudad, los muestreos antes mencionados
consistieron en darles como muestra la bebida y consecutivo a ello se aplicaron
las encuestas.
Cabe recalcar que la investigación se basó en la opinión de las personas
externas a los poblados y no a su población local, por lo que se aprovecharon
las fiestas patronales en el caso de Malinaltepec y Xalpatláhuac, y el periodo
vacacional en Marquelia, ya que en esos periodos existe mayor afluencia
turística.
TRADITIONAL DRINK “CHICHA” OF THE M E ´PH AA CULTURE AS A TOURISM PRODUCT OF THE COMMUNITY OF MALINALTEPEC, GUERRERO, MEXICO
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DOI: 10.22533/at.ed.216342315029
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Palavras-chave: chicha, Malinaltepec, misticismo
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Keywords: chicha, Malinaltepec, mysticism
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Abstract:
La Chicha is a traditional drink from the Malinaltepec community, made from fermented corn, which has a sweet and sour flavor, light brown in color, produced once a year, considered alcoholic and appreciated by the producers, who are mostly of the elderly, which shows indifference on the part of the young generations despite being a drink that is part of their traditions; The present investigation seeks to evaluate the level of acceptance that this drink has among tourists who arrive in the three study locations, as well as to incorporate the drink as a tourist product, that is, Chicha will be offered to tourists and people who wish to taste the exquisite flavor of the drink, for this, descriptive research and a sampling by snowball, judgment and by quotas were used.
For this, three sampling points were identified where the surveys were applied, these points are the following: Malinaltepec because the drink is prepared there and especially because it is visited by tourists on its patron saint's day on the first Friday of Lent, Xalpatláhuac due to the visit tourism that the Patron Saint has and also due to the influx of national and foreign tourists, and Marquelia due to the high rate of tourists that it receives each vacation period on the beaches of said city, the aforementioned sampling consisted of giving them as a sample the drink and consecutive to this the surveys were applied.
It should be noted that the investigation was based on the opinion of people outside the towns and not their local population, so they took advantage of the patron saint festivities in the case of Malinaltepec and Xalpatláhuac , and the vacation period in Marquelia, since in those periods there is a greater tourist influx.
- Yesenia Espinoza Sanchez
- Oscar Ambrosio Parra
