The Application of Artificial Intelligence in Human Resource Management: Effects on Organizational Climate and Employee Motivation at FIPAG

• DOI: https://doi.org/10.22533/at.ed.51572826020415

• Palavras-chave: Artificial Intelligence; Organizational Climate; Motivation; People Management; FIPAG.

• Keywords: Artificial Intelligence; Organizational Climate; Motivation; People Management; FIPAG.

• Abstract:

  This study analyzes the application of artificial intelligence (AI) in human resource management, focusing on its effects on the organizational climate and employee motivation at FIPAG. The research adopts a qualitative approach, based on semi-structured interviews conducted with six employees, with data analyzed using content analysis. The results indicate that the application of AI significantly contributes to improving recruitment, selection, performance evaluation, and skills development processes, positively influencing the organizational climate and employee motivation. However, significant challenges were identified, such as concerns about data privacy, resistance to change, and risks of algorithmic discrimination. It is concluded that the application of AI must be accompanied by clear and ethical organizational policies, ensuring transparency and a balance between technology and the human factor.