Analysis of active methodologies in the teaching-learning process in entrepreneurship: case study with the application of business games in FZEA/USP

• DOI: 10.22533/at.ed.2162162229082

• Palavras-chave: entrepreneurship, business games, active methodologies, business simulation

• Keywords: entrepreneurship, business games, active methodologies, business simulation

• Abstract:

  From the 1990s onwards, disciplines involving the theme of entrepreneurship became an important reflection for the innovation of the curricular matrix of several undergraduate courses in Brazil. In view of the importance of learning in management and entrepreneurship for higher education careers, this work sought to analyze the effectiveness of active methodologies based on "business games" in the teaching-learning process for students of undergraduate courses at FZEA/USP. This activity was carried out in mandatory entrepreneurship courses, from 2003 to 2018, and a qualitative database was analyzed in dynamics applied in 38 different classes during this period. The system used in the dynamics of “business games” was developed by SEBRAE-SP, the official body to support micro and small entrepreneurs in the country. Through the analysis of speeches and testimonies, the potential for results in the teaching-learning process and the students' perception regarding the effectiveness of the method for the retention of theoretical and practical knowledge in the area in question were identified. The results showed that the use of the active methodology used was effective to stimulate learning in 90% of the students, with 98% suggesting the reapplication of the method for future classes. The method also induced the exercise of leadership and pro-activity in the teams that participated, contributing to a change in posture, at the same time that it stimulated the process of entrepreneurial formation for the students.

   

• Número de páginas: 16