BUSINESS ANALYSIS: TOOLS AND TECHNIQUES FOR IMPLEMENTING CHANGES FOR ORGANIZATIONAL SUCCESS

• DOI: 10.22533/at.ed.216312301016

• Palavras-chave: Business analytics. Decision making. Expected results. Business goals. Potentialities. Opportunities.

• Keywords: Business analytics. Decision making. Expected results. Business goals. Potentialities. Opportunities.

• Abstract:

  Business analysis is made up of various techniques and tools used to understand the needs and limitations inherent to an organization, as well as the potential and opportunities, with the intention of disclosing positive changes. Therefore, it acts as a complete diagnosis that indicates the path to growth and organizational success in the near future. This project, when implemented, provides numerous advantages, such as transparency about the strengths and limitations of organizations that will be overcome in the pursuit of their goals. Business analysis supports decision-making related to action plans for implementation and improvements. It is necessary to be aware that, in business analysis, the goal is always to produce value and to understand how this value is produced for your client, enhancing it. If your company has a well-structured strategic planning, the time has come to analyze it in a way that makes it possible to identify your business goals and how it interacts with the value that is generated for the customer and what the main needs or demands will be. To identify the processes, it is essential that you contact each sector of the organization to understand how the activities are carried out, who is responsible, what are the expected results and what is the relationship between the other sectors.