ADDING VALUE IN THE PRODUCTION OF TABLE GRAPES IN SÃO FRANCISCO VALLEY THROUGH SUSTAINABLE PRACTICES AND TECHNOLOGIES PROMOTED BY THE ABC+ PLAN

• DOI: https://doi.org/10.22533/at.ed.973472431054

• Palavras-chave: Sustainable practices; ABC+ PLAN; Sustainable Agriculture; Sustainability.

• Keywords: Sustainable practices; ABC+ PLAN; Sustainable Agriculture; Sustainability.

• Abstract:

  The São Francisco Valley has established itself in recent years as one of the most important fruit production centers in Brazil. Among the most produced crops in this region, grape production stands out in the economic aspect, due to its participation in the export basket, in addition to the internal consumption of the product. Faced with a major challenge in producing grapes for the current market, is it possible to be a global reference in food production and, at the same time, be sustainable? This study aimed to identify opportunities for adding value in the production of table grapes in São Francisco Valley, through the adoption of sustainable practices and technologies promoted by the ABC+ Plan. At the same time, it analyzed producers' expectations in relation to the demands of conscious consumers who seek products produced with low environmental impact. In this context, qualitative research was carried out with producers located in the Submédio valley, in São Francisco region. The results show great adherence to the theme of sustainability, as producers are convinced of caring for the environment, where they showed great interest, in some cases very committed to environmental practices.