GENERATION Z AND THE USE OF ARTIFICIAL INTELLIGENCE IN HR: SELECTION, COMPENSATION, BENEFITS, PERFORMANCE EVALUATION

• DOI: 10.22533/at.ed.2163142316063

• Palavras-chave: Generation Z. Labor Market. Artificial intelligence. Leadership. Career.

• Keywords: Generation Z. Labor Market. Artificial intelligence. Leadership. Career.

• Abstract:

  Born in 1995, Generation Z emerged amid the advancement of digital and technological means, and has been shaping the way companies act, especially in hiring people, since to attract young talent, it is necessary to invest much more than it has been with previous generations. Until then, few authors had dedicated themselves to carrying out scientific research on this group of young people, direct successors of Generation Y. Based on this, I applied a research questionnaire directly to these young people, belonging to the course of administration at PUC-SP, mainly in a time when they are entering the job market, and issues such as artificial intelligence, selection, compensation, benefits and performance evaluation are being increasingly discussed. It is important to understand how organizations act, and how they are joining, so that other companies can be inspired and change the way they seek to engage to attract these young people. Understanding how they behave in selection processes, giving voice, autonomy, leaving free access to leadership, creating career and development plans, tracing good wages and benefits become important attractions, so that the young person belonging to this generation feels comfortable and seeks stay longer within a given organization, creating a solid career with potential for professional development.