CONSUMER EDUCATION AS PUBLIC POLICY: A CULTURAL ISSUE

• DOI: 10.22533/at.ed.5583192302064

• Palavras-chave: Communication; Cyberculture; Education for consumption; Public policy; New media.

• Keywords: Communication; Cyberculture; Education for consumption; Public policy; New media.

• Abstract:

  This research deals with the need to build a reference to what is established in consumer care/protection as a communicative, interactional and interactive process. The focus of the study is to investigate whether and how new media, especially digital social networks, are being used to provide consumers with guidance for consumption, a contemporary phenomenon, in the context of cyberculture. In this article, we deal with Education for Consumption and public policies for its promotion. Initially, we present some considerations on the cross-cutting relationships between culture, public policies and citizenship in the various sectors of society. Afterwards, we bring notes on important historical moments of consumer protection in Brazil, with a focus on Mato Grosso, focusing on public policies on Consumer Education perceived in a survey carried out during the preparation of a doctoral thesis. The intention is to encourage reflection on these policies and the importance of thinking about Consumer Education related to cultural changes so that more effective results are achieved.