THE PATHETIC DIMENSION OF HYBRID IMAGES IN ENVIRONMENTAL EDUCATION

• DOI: 10.22533/at.ed.5582392215128

• Palavras-chave: Environmental education; Photography; Hybrid Image; Visual Signs.

• Keywords: Environmental education; Photography; Hybrid Image; Visual Signs.

• Abstract:

  Environmental Education is one of the most relevant domains for sustainable development and sustainability, as it encourages reflection on environmental issues, making people aware of the preservation of natural resources. The languages that make use of iconic signs, such as the photographic image, for example, are effective pedagogical instruments to be used by environmental education. Communication through images is universal, capturing people's attention, who are increasingly influenced by iconic signs. This capture of attention becomes more evident when the image contains pathetic elements, that is, elements that seek to persuade people through emotion. This research sought to reflect on the potential of the hybrid photographic image with an environmental theme and a pathetic content as a means of raising awareness of the environmental cause. The hybrid image themed “Queimada” was produced. Hybrid images are fusions of digital photographic images treated and edited to achieve the purpose of communication intensely, generating contents of high expressiveness. The research was qualitative, with the purpose of carrying out a bibliographic review of the critical fortune on the use of the hybrid image in environmental education. In addition to bibliographical and documental research, pre-production, photographic production and post-production technical procedures were developed and carried out for the design of a portfolio of hybrid images for educational use. It is concluded that hybrid images can be used to effectively attract people's attention - especially students - to the environmental issue, pathetically sensitizing them and persuading them about the pressing need for sustainable action.